Case Study: Brokenogan - "We Fix Sh*t"
Client Overview: Brokenogan is a local business run by Jayson, a skilled welder by trade and an automotive enthusiast with a passion for fixing and restoring everything from cars to machinery. With a slogan like "We Fix Shit," the brand embraces a no-nonsense, hands-on approach to problem-solving, catering to customers who appreciate both quality work and a bit of humor.
Objective: Brokenogan approached us to create a logo that would represent their unique brand personality – one that balances professionalism with the raw, gritty nature of their work. Jayson wanted a logo that would resonate with his target audience and help establish Brokenogan as a reliable and approachable local business.
Solution: We designed a bold, straightforward logo that reflects Jayson’s passion for welding and fixing things. The logo uses clean lines and industrial elements to represent the craftsmanship behind the work, paired with a modern, edgy font to echo the brand's unapologetic attitude. The combination of the visual and slogan perfectly captures the essence of Brokenogan – a place where no job is too tough and no repair is too complex.
Results: The new logo has been well-received by Brokenogan’s clients, helping to increase brand visibility and recognition within the local community. It’s a perfect representation of Jayson’s approach to business: practical, skilled, and unafraid to get dirty to get the job done.
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