Social MediaShirts N' SkinsKelowna
Getting a pickup-sports app noticed on and off the court
Result: Social, partnership and street campaign under one voice
The Challenge
Shirts N' Skins needed young, active players in Kelowna to actually hear about the app — an audience that scrolls past polite advertising and lives half its life outdoors.
What We Did
We ran the campaign across both worlds: bold Instagram creative built around real basketball and cycling energy, a Victory x WHL partnership announcement, and printed street flyers posted around town where players already gather.
The Outcome
Shirts N' Skins shows up in the feeds and on the poles of the same neighbourhoods its players use, all in one loud, consistent brand voice.
Hire Brand Strategists
