AdvertisingColonnaKelowna
Email campaigns that gave an olive oil brand a reason to write
Result: A repeatable campaign series, ready to send
The Challenge
Colonna had a beautiful product and a growing list, but no consistent way to talk to it. Emails went out only when there was a sale, so subscribers heard from the brand rarely and mostly when it wanted something.
What We Did
We built out their email marketing campaigns — a repeatable series with a clear reason behind each send, product storytelling around the oil itself, and layouts styled to match the bottle and packaging so the inbox felt like the brand.
The Outcome
Colonna now has campaigns ready to send instead of scrambling for one, and subscribers hear from the brand on a rhythm rather than only at discount time.